Pucci

Mar 2024

For the Very Vivara Spring 2024 ad campaign, Pucci creative director Camille Miceli orchestrates a vibrant homecoming that leans into the house’s iconic heritage through a contemporary lens. Photographed by Mario Sorrenti, the series captures the essence of Mediterranean luxury fashion, utilizing natural light to amplify the bold, graphic intensity of the brand’s signature abstract patterns. Model Vittoria Ceretti anchors the visuals, moving seamlessly between the sun-drenched pool decks and aquatic environments that serve as the campaign’s primary setting. The creative execution balances editorial minimalism with the high-octane color palettes synonymous with the label, as seen in the striking contrast between the fluid geometry of the clothing and the deep, immersive blues of the water. Stylist Jacob K elevates the collection’s presence through precise layering, while hair stylist Tomo Jidai and makeup artist Lucia Pica contribute to the sleek, polished aesthetic that defines the look. Through a sophisticated interplay of sharp shadows, light flares, and sculptural compositions, the campaign reads as a modern manifesto for resort living. By blending the organic textures of water and sunlight with the precise, high-fashion silhouettes of the season, the collaborative work from Al Dente and the creative team encapsulates a mood that is at once nostalgic and refreshingly immediate, solidifying Pucci’s enduring legacy in the global luxury landscape.

Editorial

Natural light

Luxury Fashion Houses, Fashion