Polo Ralph Lauren
Polo Ralph Lauren's preppy heritage fashion, campaign lookbooks and seasonal sportswear
Featured Polo Ralph Lauren projects
This week's top Polo Ralph Lauren projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Polo Ralph Lauren · US Open 2026 Campaign
Polo Ralph Lauren channels the intersection of heritage sportswear and modern urban life for its US Open 2026 campaign. Photographed by Maya Skelton with creative direction from David Oscroft, the collection blends traditional menswear tailoring with athletic references, seen in layered cable-knit sweaters, glen plaid blazers, and graphic-heavy tennis apparel. The imagery alternates between crisp high-key studio portraits and lifestyle settings, ranging from stadium seating to city streetscapes. Hair styling by Shin Arima complements the aesthetic, which leans into retro and polished sensibilities. Utilizing both clean studio lighting and natural daylight, the campaign highlights the tactile embroidery and branded iconography of the collection.
Project Polo Ralph Lauren · Polo by Ralph Lauren Fall Heritage Icons
Polo Ralph Lauren presents the Fall Heritage Icons campaign, a menswear project featuring model Nile Winchester. The visuals, captured by photographer Josh Olins, channel an earthy aesthetic through layered, textured seasonal attire. The series leans into a nostalgic, outdoor-focused narrative set within rural landscapes and rustic cabin environments. Each composition uses natural light to highlight the construction of distressed leather, tweed, and quilted fabrics.
Project Polo Ralph Lauren · US Open x Polo Ralph Lauren Collection
For the latest US Open x Polo Ralph Lauren collection, the brand channels the intersection of high-performance sport and timeless sartorial tradition. This luxury fashion campaign captures the essence of grand slam prestige through a lens of relaxed, preppy sophistication that defines the Polo aesthetic. Through a series of carefully composed portraits, photographer Maya Skelton elevates the collaboration beyond mere apparel, emphasizing the tactile richness of cotton rugby shirts, structured blazers, and textured cable-knit sweaters against the iconic backdrop of the US Open stadium. Models Akbar Shamji and Ellis Mueller inhabit these looks with a refined, athletic poise, leaning into the classic American style that has become synonymous with the tournament itself. The execution relies heavily on natural light and soft, cinematic depth-of-field to render the surroundings in a hazy, aspirational glow, ensuring the viewer remains anchored to the intricate details of the layered ensembles. By integrating lifestyle and commercial imagery, the campaign effectively translates the energy of professional tennis into a wearable, editorial narrative. From the thoughtful placement of polka-dot neckerchiefs to the precision of the branded accessories, the project serves as a masterclass in modern styling, demonstrating how heritage brands continue to reinvent their core identity for a contemporary audience while maintaining the polished, clean lines that define their enduring legacy.
Project Polo Ralph Lauren · Polo Ralph Lauren 26 Summer Fridays ...
For the Polo Ralph Lauren 26 Summer Fridays campaign, the luxury fashion house masterfully captures the essence of refined, leisurely escapism through a lens of editorial minimalism. Photographer Terence Connors leans into a cinematic aesthetic, utilizing diffuse natural light to accentuate the rich, tactile qualities of linen, cable-knit, and premium leather. The campaign, which features models Halid Nuhu and Juhyung Kang, seamlessly blends high-end tailoring with a relaxed, aspirational lifestyle. By placing the subjects in carefully curated environments—ranging from light-filled, modern architectural corridors to lush, rustic outdoor settings—the visuals evoke the feeling of a quiet, sun-drenched afternoon. Every frame functions as an exercise in sophisticated layering, where crisp white trousers meet earthy tan utility jackets and soft pastel sweaters. With casting direction by Caroline Moxley and impeccable grooming precision from hair stylist Teddy Charles, the project avoids the clutter of conventional commercial photography in favor of deliberate, clean compositions. The resulting imagery reads as a masterclass in understated elegance, capturing the specific, tranquil spirit of a weekend getaway. Through the synthesis of high-key lifestyle storytelling and careful attention to accessory detail, Polo Ralph Lauren reaffirms its position at the intersection of timeless heritage and contemporary sartorial ease, offering a polished narrative that resonates with the brand's enduring commitment to quality and classic American style.
Project Polo Ralph Lauren · Polo Women's FA 26 Lookbook
The Polo Ralph Lauren Fall 2026 lookbook campaign masterfully distills the brand’s enduring legacy of heritage tailoring through a lens of modern editorial minimalism. Shot against a restrained, neutral grey studio backdrop, the collection foregrounds a sophisticated interplay of tactile textures—from rich suede handbags and wool-blend outerwear to crisp cotton shirts and intricate Fair Isle knits. Photographed by Claudio Robles with art direction by Tomás Meersohn, the project leans into a polished, high-fashion aesthetic that prioritizes clarity and form. The visual narrative relies on soft, diffused studio strobe and natural light to emphasize the seasonal earth tones and the precise craftsmanship of the accessories, including standout concho-adorned belts and structured leather satchels. Featuring models Honey Ordonez, Judy Kinuthia, Matilde de Nard, and Sijia Kang, the campaign captures a composed and refined spirit, elevated by the precise hair styling of Shin Arima. By stripping away environmental distraction, the project creates an intimate, focused portrait of contemporary luxury, where the layers of autumnal fashion—ranging from olive-toned tailored trousers to vibrant silk neck scarves—are granted center stage. This lookbook exemplifies a timeless approach to luxury fashion houses, grounding its creative execution in simplicity while celebrating the intricate, hardware-focused details that define the season’s quintessential Polo aesthetic.
Project Polo Ralph Lauren · Polo Men's Underwear
This sophisticated fashion campaign for Polo Ralph Lauren Men's Underwear masterfully bridges the gap between high-end editorial precision and the rugged, authentic spirit of coastal living. Under the expert creative direction of Scott Rudin and the lens of photographer Bjorn Iooss, the project channels a timeless aesthetic that celebrates the intersection of athletic physique and natural surroundings. By utilizing natural light and a mix of cinematic black-and-white and full-color palettes, the imagery captures a sense of meditative, sun-drenched ease. Featuring models Giacomo Cavalli and Mukasa Kakonge, the visual narrative is layered with rich textures—from the macro details of branded elastic waistbands to the raw grit of craggy cliffside backdrops. Meryl Griffith provides a sharp, effortless fashion edge, while grooming by Tiago Goya and Sara Tagaloa ensures the look remains impeccably polished yet grounded in reality. The campaign utilizes a mix of lifestyle photography and live-action technique to build a cohesive, aspirational story that feels both intimate and expansive. Whether set against the backdrop of a vintage pickup truck or a quiet, reflective beach, the work leans into an atmosphere of quiet confidence, ultimately defining the Polo Ralph Lauren heritage through a modern, minimalist lens that emphasizes texture, character, and the enduring charm of the great outdoors.
Project Polo Ralph Lauren · Polo Ralph Lauren Spring 2027
For the Polo Ralph Lauren Spring 2027 collection, photographer Campbell Addy masterfully distills the heritage of luxury fashion through a lens of timeless, collegiate-inspired athletics. The campaign leans into a monochromatic palette, stripping away color to highlight the intricate textures of cable-knit vests, crisp shirting, and layered cardigans. By utilizing natural light and high-contrast composition, Addy crafts an editorial vision that feels both nostalgic and distinctly contemporary. The series features models Gideon Adeniyi, Juhyung Kang, Max Vespa, Morgan Sahadow, Oden Delargy, Rapha Keijzer, and Tommy Gray, whose relaxed presence grounds the brand’s quintessential preppy aesthetic. Whether captured in a quiet studio portrait or amidst the dappled sunlight of a sprawling meadow, the imagery evokes a sense of ease and refined sophistication. The lifestyle portraiture emphasizes movement and camaraderie, particularly in the striking low-angle shots that frame subjects against expansive skies, punctuated by the rhythmic inclusion of rowing oars and vintage bicycles. This minimalist approach allows the craftsmanship of the attire to take center stage, effectively balancing the brand’s storied past with a clean, modern outlook. By avoiding artificiality, the work honors the label's signature sporting roots while maintaining a high-fashion sensibility, resulting in a cohesive visual narrative that speaks to both tradition and the enduring allure of classic American style.
Project Polo Ralph Lauren · Polo Ralph Lauren Wimbledon & US Ope ...
The latest campaign from Polo Ralph Lauren, a staple of luxury fashion houses, masterfully bridges the gap between collegiate heritage and contemporary style. This series, centered on the prestigious Wimbledon and US Open collections, captures the quintessential preppy aesthetic that has defined the brand for decades. Through the lens of photographer Josh Olins, the imagery leans into a refined lifestyle-focused editorial style, prioritizing crisp textures and a classic, clean-cut color palette. The execution oscillates between the intimate warmth of natural light in sophisticated, panelled interiors and the sharp, precise composition of studio strobe environments. By showcasing models like Nile Winchester, the work emphasizes the timelessness of cable-knit sweaters, rugby shirts, and signature tennis-inspired tailoring. Each frame is meticulously styled, from the inclusion of vintage wooden rackets to the strategic placement of Wimbledon-branded accessories, creating a narrative of athletic elegance that feels both archival and forward-looking. The campaign relies on the visual language of commercial portraiture, utilizing soft lighting and balanced framing to highlight the premium quality of the apparel. Ultimately, the project succeeds as a cohesive study in sportswear-driven luxury, reinforcing the Polo Ralph Lauren legacy through a polished, aspirational lens that feels perfectly at home on center court or within the pages of a high-end editorial publication.
Project Polo Ralph Lauren · Polo Ralph Lauren Sporting Life Camp ...
Polo Ralph Lauren captures the essence of refined leisure in its latest campaign, The Sporting Life. This expansive editorial series leans into a polished, coastal aesthetic that feels both timeless and distinctly contemporary. By masterfully utilizing natural light, the imagery evokes a high-key summer atmosphere, placing the brand's iconic silhouettes against sun-drenched vistas, calm blue waters, and textured stone promenades. The project brings together a collaborative vision from creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the latter of whom also brings her discerning eye as fashion editor and stylist to the production. The result is a seamless blend of commercial portraiture and lifestyle storytelling, where tailored polo shirts, linen layers, and ornate leather accessories are elevated by the effortless presence of talent like Liya Kebede. Marion Anée and Caroline Fenouil contribute to the cohesive look through precise hair and makeup design, grounding the aspirational styling in a clean, sophisticated reality. With Jean-Baptiste Talbourdet-Napoleone also serving as photographer, the campaign maintains a consistent narrative thread across every frame. By focusing on sharp branding details—such as signature emblems and custom hardware—within a relaxed, open-air setting, the campaign reaffirms the brand's position as a pillar of luxury fashion while successfully championing an approachable, sun-soaked lifestyle that resonates far beyond the coast.
Project Polo Ralph Lauren · Polo Ralph Lauren - Polo Play
The latest campaign for Polo Ralph Lauren, titled Polo Play, masterfully captures the essence of a sun-drenched coastal escape, blending the brand's iconic nautical heritage with a modern, relaxed editorial sensibility. Through the lens of photographer Laura Jane Coulson, the imagery channels an effortless lifestyle aesthetic, placing the subjects against a backdrop of rugged limestone cliffs, sparkling turquoise waters, and minimalist wooden boat decks. The series leans into a vibrant color palette, where high-contrast accessories—from bright yellow leather totes to woven blue bags—stand out against sun-bleached landscapes. With creative precision, the project highlights the season's core collection, utilizing natural light to emphasize both the tactile quality of the leather goods and the fluid movement of the apparel. Model Iris Law brings a grounded, contemporary energy to the campaign, perfectly complemented by the understated yet refined styling. Working in harmony, hair stylist Louis Ghewy and makeup artist Rebecca Wordingham ensure the look remains authentic and fresh, eschewing heavy artifice in favor of a raw, glowing finish that mirrors the maritime environment. The campaign ultimately reads as a sophisticated exploration of summer elegance, where the functional utility of the bags becomes a seamless extension of the wearer’s adventurous, coastal lifestyle, cementing the timeless appeal of the Polo Ralph Lauren brand within the broader fashion and accessories industry.
Project Polo Ralph Lauren · Ralph Lauren online
Polo Ralph Lauren continues to refine its visual identity with the Ralph Lauren online campaign, a collection of imagery that masterfully bridges the gap between heritage-driven luxury fashion and modern, accessible lifestyle photography. Under the expert lens of photographer Kinwai Cheung, the series leans into the brand's quintessential preppy aesthetic, translating classic wardrobe staples—like the iconic cable-knit sweaters, striped rugby shirts, and perfectly layered collars—into a contemporary visual language. By utilizing soft, natural light, the project imbues every frame with a sense of authentic, lived-in ease that feels both aspirational and grounded. The choice of outdoor, urban environments and lush, sun-drenched greenery serves as an elegant backdrop, allowing the tactile quality of the knitwear to shine through the editorial framing. These commercial portraits manage to capture a sense of effortless sophistication, moving beyond mere product shots to build a narrative of refined, classic style that feels perfectly at home in today's digital landscape. The interplay between the structured stone architecture and the relaxed poses of the subjects highlights the collection's versatility, proving that even the most traditional garments can feel entirely fresh when presented with such cinematic precision. It is a masterclass in brand consistency, successfully marrying the house's storied history with a clean, light-filled aesthetic that resonates with a global, style-conscious audience.
Project Polo Ralph Lauren · 'Polo Originals & Friends in Tokyo' 2025 Ad Campaign
The Polo Originals & Friends in Tokyo 2025 ad campaign is a masterclass in global brand storytelling, seamlessly fusing the quintessential American preppy aesthetic with the quiet, refined textures of urban Japan. Captured entirely through natural light, the campaign leans into editorial minimalism, documenting a collective of style-conscious figures including Shuhei Nishiguchi, Hiroki Koda, Aaron Chang, James Harvey-Kelly, and Andrew Lin. Each portrait utilizes the city’s architectural vernacular—from rustic shoji screens to narrow residential streets—to provide a cinematic backdrop for a collection defined by rich wools, textured tweeds, and intricate layering. By pairing heavy heritage tailoring with unexpected accessories like baseball caps and straw hats, the project breathes new life into classic luxury fashion, favoring a sophisticated, lived-in feel over glossy perfection. The execution relies heavily on the tactile quality of the materials, with soft shadows accentuating the depth of houndstooth patterns, cable-knit cricket sweaters, and corduroy trousers. Whether situated in front of traditional wooden doors or inside intimate, warmly lit bars, the imagery reads as both a love letter to Tokyo’s unique streetscape and a definitive statement on contemporary menswear. This project elegantly balances high-end commercial polish with an authentic, street-style energy, reinforcing the brand's enduring commitment to timeless, layered narratives that transcend borders while maintaining a deeply rooted, aspirational identity.
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