Shirtless Black male model holding a white towel over his head and wearing layered beaded necklaces under direct sunlight.

Collage of male models wearing branded underwear, posing outdoors with a dog, truck, and coastal landscape by Bjorn Iooss

Man lifting a white t-shirt wearing charcoal Polo Ralph Lauren boxer briefs on a rocky coastal cliff.

Visual moodboard collage featuring male models in underwear, a vintage pickup truck, coastal scenery, and a dog.

Mukasa Kakonge in grey Polo Ralph Lauren boxer briefs and a black jacket leaning against a vintage pickup truck outdoors.

Black and white portrait of a man with curly hair wearing an unbuttoned white collared shirt with arms crossed outdoors.

Shirtless man wearing black Polo Ralph Lauren boxer briefs leaning forward outdoors behind a dog in black and white.

Man in a white tank top standing by a vintage blue Ford pickup truck with a golden retriever in a grassy field.

A shirtless man standing outdoors holding a large golden retriever in his arms while wearing black Polo Ralph Lauren boxer briefs.

Model Giacomo Cavalli leaning in a doorway wearing an open white bathrobe and light blue lounge pants in warm sunlight.

A man in black wetsuit pants squatting on a wet sandy beach holding a white surfboard, photographed from behind.

Black and white photo of a shirtless man smiling warmly while petting a golden retriever wearing a neckerchief outdoors.

Photo collage featuring a muscular man in Polo boxer briefs, a portrait in a white tank top, and beachside lifestyle shots.

Polo Ralph Lauren Polo Men's Underwear 2026

About

This sophisticated fashion campaign for Polo Ralph Lauren Men's Underwear masterfully bridges the gap between high-end editorial precision and the rugged, authentic spirit of coastal living. Under the expert creative direction of Scott Rudin and the lens of photographer Bjorn Iooss, the project channels a timeless aesthetic that celebrates the intersection of athletic physique and natural surroundings. By utilizing natural light and a mix of cinematic black-and-white and full-color palettes, the imagery captures a sense of meditative, sun-drenched ease. Featuring models Giacomo Cavalli and Mukasa Kakonge, the visual narrative is layered with rich textures—from the macro details of branded elastic waistbands to the raw grit of craggy cliffside backdrops. Meryl Griffith provides a sharp, effortless fashion edge, while grooming by Tiago Goya and Sara Tagaloa ensures the look remains impeccably polished yet grounded in reality. The campaign utilizes a mix of lifestyle photography and live-action technique to build a cohesive, aspirational story that feels both intimate and expansive. Whether set against the backdrop of a vintage pickup truck or a quiet, reflective beach, the work leans into an atmosphere of quiet confidence, ultimately defining the Polo Ralph Lauren heritage through a modern, minimalist lens that emphasizes texture, character, and the enduring charm of the great outdoors.