Polo Ralph Lauren

Jun 2026

This sophisticated fashion campaign for Polo Ralph Lauren Men's Underwear masterfully bridges the gap between high-end editorial precision and the rugged, authentic spirit of coastal living. Under the expert creative direction of Scott Rudin and the lens of photographer Bjorn Iooss, the project channels a timeless aesthetic that celebrates the intersection of athletic physique and natural surroundings. By utilizing natural light and a mix of cinematic black-and-white and full-color palettes, the imagery captures a sense of meditative, sun-drenched ease. Featuring models Giacomo Cavalli and Mukasa Kakonge, the visual narrative is layered with rich textures—from the macro details of branded elastic waistbands to the raw grit of craggy cliffside backdrops. Meryl Griffith provides a sharp, effortless fashion edge, while grooming by Tiago Goya and Sara Tagaloa ensures the look remains impeccably polished yet grounded in reality. The campaign utilizes a mix of lifestyle photography and live-action technique to build a cohesive, aspirational story that feels both intimate and expansive. Whether set against the backdrop of a vintage pickup truck or a quiet, reflective beach, the work leans into an atmosphere of quiet confidence, ultimately defining the Polo Ralph Lauren heritage through a modern, minimalist lens that emphasizes texture, character, and the enduring charm of the great outdoors.

Lifestyle

Natural light

Lingerie & Underwear, Fashion