Polo Ralph Lauren

Jun 2026

For the Polo Ralph Lauren Spring 2027 collection, photographer Campbell Addy masterfully distills the heritage of luxury fashion through a lens of timeless, collegiate-inspired athletics. The campaign leans into a monochromatic palette, stripping away color to highlight the intricate textures of cable-knit vests, crisp shirting, and layered cardigans. By utilizing natural light and high-contrast composition, Addy crafts an editorial vision that feels both nostalgic and distinctly contemporary. The series features models Gideon Adeniyi, Juhyung Kang, Max Vespa, Morgan Sahadow, Oden Delargy, Rapha Keijzer, and Tommy Gray, whose relaxed presence grounds the brand’s quintessential preppy aesthetic. Whether captured in a quiet studio portrait or amidst the dappled sunlight of a sprawling meadow, the imagery evokes a sense of ease and refined sophistication. The lifestyle portraiture emphasizes movement and camaraderie, particularly in the striking low-angle shots that frame subjects against expansive skies, punctuated by the rhythmic inclusion of rowing oars and vintage bicycles. This minimalist approach allows the craftsmanship of the attire to take center stage, effectively balancing the brand’s storied past with a clean, modern outlook. By avoiding artificiality, the work honors the label's signature sporting roots while maintaining a high-fashion sensibility, resulting in a cohesive visual narrative that speaks to both tradition and the enduring allure of classic American style.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion