Polo Ralph Lauren: US Open
Brand
Date
Sep 2025
Description
Polo Ralph Lauren presents a sportswear-focused campaign for the US Open, captured by photographer Blair Getz Mezibov. The series features models Niyo Malik, Paula Soares, and Ruby Muldoon, showcasing a collection that leans into preppy aesthetics and bold primary colors. Utilizing a mix of studio settings, the project features both solid blue and seamless white backdrops. The execution employs a commercial visual style, incorporating techniques such as saturated color palettes, kinetic motion blur in action shots, and crisp, clean studio lighting to emphasize the texture of the apparel and tournament branding.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Event
US Open
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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