Polo Ralph Lauren

US Open

Brand

Polo Ralph Lauren

ProjectUS Open

Date

Sep 2025

Description

Polo Ralph Lauren captures the intersection of tennis heritage and classic sportswear in this US Open campaign. The project centers on a series of studio portraits and action-oriented imagery that highlight technical textiles and a signature bold color palette. Photographed by Blair Getz Mezibov, the campaign utilizes a combination of clean studio lighting and natural light to emphasize the crisp details of the apparel. The visual language favors a commercial aesthetic, employing a vibrant, saturated backdrop for portraits alongside kinetic, long-exposure techniques to frame the athletic subjects. Featuring models Niyo Malik, Paula Soares, and Ruby Muldoon, the production integrates tournament-specific branding throughout the fashion-forward series.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Event

US Open

Color

Pure White

Background

White Seamless