Polo Ralph Lauren

Jul 2026

The Polo Ralph Lauren Fall 2026 lookbook campaign masterfully distills the brand’s enduring legacy of heritage tailoring through a lens of modern editorial minimalism. Shot against a restrained, neutral grey studio backdrop, the collection foregrounds a sophisticated interplay of tactile textures—from rich suede handbags and wool-blend outerwear to crisp cotton shirts and intricate Fair Isle knits. Photographed by Claudio Robles with art direction by Tomás Meersohn, the project leans into a polished, high-fashion aesthetic that prioritizes clarity and form. The visual narrative relies on soft, diffused studio strobe and natural light to emphasize the seasonal earth tones and the precise craftsmanship of the accessories, including standout concho-adorned belts and structured leather satchels. Featuring models Honey Ordonez, Judy Kinuthia, Matilde de Nard, and Sijia Kang, the campaign captures a composed and refined spirit, elevated by the precise hair styling of Shin Arima. By stripping away environmental distraction, the project creates an intimate, focused portrait of contemporary luxury, where the layers of autumnal fashion—ranging from olive-toned tailored trousers to vibrant silk neck scarves—are granted center stage. This lookbook exemplifies a timeless approach to luxury fashion houses, grounding its creative execution in simplicity while celebrating the intricate, hardware-focused details that define the season’s quintessential Polo aesthetic.

Lifestyle, Vertical, Lifestyle, Editorial, Vertical, Editorial

Natural light, Studio strobe, Studio strobe

Luxury Fashion Houses, Fashion