Polo Ralph Lauren: US Open 2026 Campaign

Brand

Polo Ralph Lauren

Date

Aug 2026

Description

Polo Ralph Lauren channels the intersection of heritage sportswear and modern urban life for its US Open 2026 campaign. Photographed by Maya Skelton with creative direction from David Oscroft, the collection blends traditional menswear tailoring with athletic references, seen in layered cable-knit sweaters, glen plaid blazers, and graphic-heavy tennis apparel. The imagery alternates between crisp high-key studio portraits and lifestyle settings, ranging from stadium seating to city streetscapes. Hair styling by Shin Arima complements the aesthetic, which leans into retro and polished sensibilities. Utilizing both clean studio lighting and natural daylight, the campaign highlights the tactile embroidery and branded iconography of the collection.

Style

Vertical, Commercial, Clean

Industries

Sportswear

Event

US Open

Color

Navy

Context

Advertising Campaign