Oreo: Name This
Brand
Date
Jan 2025
Description
Oreo explores its iconic aesthetic in 'Name This', a commercial project that centers on the product's fundamental elements. By isolating the chocolate wafers and white cream filling against a clean background, the sequence emphasizes the brand's visual identity through minimalist motion graphics. The project leans into a playful tone, using dynamic animation to reconfigure the cookie components into rhythmic patterns. VML New York provided the creative agency work for this production, which maintains a bright, even aesthetic to highlight product textures.
Style
Horizontal, Commercial, playful, Clean
Techniques
Animation, Motion Graphics
Industries
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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