Oreo: OREOCodes
Brand
Date
Apr 2023
Description
Oreo explores a new visual identity for its packaging with OREOCodes. This commercial animation leans into minimalist design, pairing stark black and white visuals with dynamic kinetic typography to highlight evolving barcode imagery. The project incorporates motion graphics and geometric transitions to build a cohesive, graphic aesthetic throughout the sequence. The animation serves as a promotional piece centered on the OREOCodes identity, developed with creative contributions from VML US.
Style
Horizontal, Commercial, Minimalist, Graphic
Techniques
Animation, Typography, Motion Graphics
Industries
Color
Pure White
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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