Nissan highlights its design philosophy in this automotive campaign, 'The Shape of Thrill.' The commercial captures the transition from conceptual sketches to the final vehicle, moving between high-end design studios and open coastal landscapes.
Developed by TBWA Chiat Day NY, the film follows a protagonist through a modern showroom to emphasize the sculptural quality of the fleet. The production utilizes a clean aesthetic and live-action techniques to contrast the deliberate process of clay modeling with the kinetic energy of vehicles on the road, supported by a bespoke soundscape from MAS-Music and Strategy.
