Nissan: Nissan Presents: Thrill Driver
Brand
Date
Dec 2025
Description
Nissan's 'Thrill Driver' campaign shifts the automotive narrative into a cinematic space, featuring Eugene Levy, Brie Larson, and Catherine O'Hara. The narrative begins on a controlled studio movie set before transitioning into high-energy, live-action driving sequences across urban environments. Developed by TBWA Chiat Day NY, the commercial balances the sleek automotive design of the vehicle with a playful, lighthearted tone. The execution relies on atmospheric lighting to maintain a clean visual identity, highlighting the performance of the sports car while maintaining the established cinematic production style.
Style
Horizontal, Cinematic, Clean
Industries
Color
Golden Yellow
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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