Nissan's 'This Or That' campaign highlights the brand's electric vehicle lineup, featuring actor Brie Larson in a series of scenarios that contrast different driving environments. The commercial leans into a clean, live-action aesthetic, alternating between wide shots of the vehicle moving through an expansive desert landscape and focused interior sequences.
Utilizing a vertical format, the production prioritizes natural daylight to capture the SUV's exterior lines against the open terrain. The narrative sequence emphasizes the agility of the vehicle through dynamic tracking shots on dirt roads, supported by a distinct soundscape curated by TBWA Chiat Day LA and SoStereo.
