Nike Football
Nike Football's high-impact cinematic campaigns and dynamic sports culture storytelling
Featured Nike Football projects
This week's top Nike Football projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nike Football · Listen to Zlatan
Nike Football brings Zlatan Ibrahimovic to the centre of this campaign, featuring the athlete commanding a soundstage in a black suit and megaphone. Directed by Dan Streit, the project captures a series of exchanges with football players wearing various national team kits. The production, developed with creative agency Wieden+Kennedy and production house Somesuch, utilises a cinematic live-action technique. The set design relies on an indoor soundstage environment, blending high-contrast lighting with a minimalist grey backdrop to focus on the interaction between talent and camera.
Nike Football · Rip the Script
Nike Football’s 'Rip the Script' campaign highlights the intensity of the sport, focusing on Kylian Mbappé’s performance on a simulated stadium pitch. The production features a blend of cinematic match sequences and behind-the-scenes footage, showcasing the coordination required to capture professional-grade athletic action. Produced with Wieden+Kennedy Portland and Somesuch US, the film utilizes high-contrast lighting and slow motion to emphasize individual play-making. The project leans into a live-action technique that balances the atmosphere of a competitive environment with the technical precision of a high-end commercial production.
Nike Football · Scary Good
Nike Football's Scary Good campaign, produced by Wieden+Kennedy London, leans into an intense, atmospheric aesthetic through a series of high-contrast football sequences and surreal broadcast-themed narratives. The film utilizes a distinct neon color palette set against deep, shadowy visuals. The project incorporates significant VFX and gritty live-action techniques to build its cinematic narrative. The production features a range of contributions from agencies and post-production houses including Wieden+Kennedy London, Cabin, The Quarry, Trim Editing UK, and Time Based Arts.
Nike Football · Scary Good - Kerolin
Nike Football's 'Scary Good' spot centers on Brazilian footballer Kerolin as she navigates a high-stakes indoor match. Set against a gritty, dimly lit concrete corridor, the commercial emphasizes agility and precision through intense footwork and rapid-fire exchanges between players. The film leans into a cinematic aesthetic, utilizing moody, low-key lighting and distinct greenish color grading to heighten the tension. The production features live-action techniques with fast-paced camera movements that follow the action closely. Creative direction was led by Wieden+Kennedy London, with production support from Zauberberg Productions. Post-production and VFX were managed by Joint Amsterdam and Tmls, while music and sound design were provided by Rajsound and Mr Pape.
Nike Football · Scary Good - Kyller Instinct: The Film
Nike Football presents 'Scary Good - Kyller Instinct: The Film,' a cinematic project rooted in the sports and gaming landscape. The narrative channels a suspenseful tone, unfolding across a series of dark urban environments and claustrophobic interior settings. Developed under the guidance of Wieden+Kennedy London, the production leans into a moody aesthetic. The work utilizes live-action techniques to capture tense, high-stakes interactions, relying on dramatic lighting and gritty visual textures to define its atmosphere.
Nike Football · Scary Good - Alexia Putellas
Nike Football explores a mystical narrative in this cinematic commercial for the brand featuring professional footballer Alexia Putellas. The film centers on a fortune-teller concept, with Putellas positioned behind a candle-lit table to frame high-intensity match highlights appearing within a crystal ball. Crafted by Wieden+Kennedy London, the production leans into a moody aesthetic, utilising live-action technique to bridge the gap between supernatural atmosphere and sporting performance. The project features a distinct deep blue color palette supported by intricate set design elements, including tarot cards and ambient candlelight.
Nike Football · Scary Good - Salma Paralluelo
Nike Football brings its intense 'Scary Good' campaign to life, centering on athlete Salma Paralluelo. The commercial leans into high-energy athletic movement, contrasting broadcast news aesthetics with cinematic sports footage. The execution utilizes low-key lighting and chiaroscuro techniques to heighten the competitive atmosphere, depicting a rain-soaked pitch and persistent action. Developed in collaboration with Wieden+Kennedy London and Zauberberg Productions, the piece integrates live-action sports cinematography with precise editing to mirror the intensity of the sport. Sound design by Mr Pape and Rajsound anchors the film, while post-production and VFX were managed by Joint Amsterdam and Tmls.
Nike Football · Scary Good - Vini Jr.
Nike Football enlists Wieden+Kennedy London and Zauberberg Productions for this commercial project, Scary Good. The spot adopts a late-night shopping television aesthetic, featuring two presenters who introduce professional athlete Vini Jr. on a high-energy studio set. Moving through a glowing doorway, the narrative utilizes dynamic camera movements and sharp studio lighting to maintain a fast-paced rhythm. The production leans into a live-action technique, blending the theatrical atmosphere of a broadcast set with crisp sound design to highlight the central feature.
Nike Football · Scary Good - Catarina Macario
Nike Football brings a cinematic approach to its latest commercial, featuring professional athlete Catarina Macario. The project leans into a clinical aesthetic, placing Macario as a doctor within a high-tech hospital environment that juxtaposes medical equipment with match footage displayed on broadcast monitors. Developed by agency Wieden+Kennedy London, the live-action technique creates a composed, futuristic atmosphere. The spot balances athletic performance with a sterile, commercial visual style, supported by production from Zauberberg Productions and post-production work by Joint Amsterdam and Tmls. Sound design and music were provided by Mr Pape and Rajsound.
Nike Football · Scary Good - Giulia Gwinn
Nike Football brings a suspenseful edge to the sport in this campaign film featuring soccer star Giulia Gwinn. Developed by creative agency Wieden+Kennedy London, the narrative leans into a stylized conspiracy thriller aesthetic, utilizing vintage monitors and investigative boards to frame the player's performance. Building a moody, cinematic atmosphere, the piece employs a surveillance-inspired visual language. The production highlights the intensity of the game through live-action technique and slow motion, creating a distinct, high-tension energy throughout the film.
Nike Football · Scary Good - Cole Palmer
Nike Football presents a satirical look at on-pitch performance in its latest campaign, featuring professional soccer player Cole Palmer. The spot leans into a corporate-themed narrative, centered on an elderly executive assessing the disruptive impact of the athlete through a cinematic, retro-inspired office setting. Crafted by Wieden+Kennedy London and directed with a focus on humorous, live-action storytelling, the film utilizes classic cinematic framing and a warm color palette. The execution balances a mock-corporate aesthetic with match-day footage to capture the project's distinct tone.
Nike Football · Scary Good - Erling Haaland
Nike Football brings a cinematic edge to its latest spot, featuring an animated likeness of Erling Haaland in a high-stakes boxing ring. The film utilizes a distinct stop-motion aesthetic, focusing on handcrafted claymation figures and intricate set design to craft a narrative that leans into dark comedy. The commercial was produced by Zauberberg Productions with creative direction from Wieden+Kennedy London. The production captures a grainy, retro quality, relying on detailed character modeling and atmospheric ring lighting to define the visual tone.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
