Nike Football
Nike Football's high-impact cinematic campaigns and dynamic sports culture storytelling
Featured Nike Football projects
This week's top Nike Football projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nike Football · Listen to Zlatan
Nike Football brings Zlatan Ibrahimovic to the centre of this campaign, featuring the athlete commanding a soundstage in a black suit and megaphone. Directed by Dan Streit, the project captures a series of exchanges with football players wearing various national team kits. The production, developed with creative agency Wieden+Kennedy and production house Somesuch, utilises a cinematic live-action technique. The set design relies on an indoor soundstage environment, blending high-contrast lighting with a minimalist grey backdrop to focus on the interaction between talent and camera.
Nike Football · Rip the Script
Nike Football’s 'Rip the Script' campaign highlights the intensity of the sport, focusing on Kylian Mbappé’s performance on a simulated stadium pitch. The production features a blend of cinematic match sequences and behind-the-scenes footage, showcasing the coordination required to capture professional-grade athletic action. Produced with Wieden+Kennedy Portland and Somesuch US, the film utilizes high-contrast lighting and slow motion to emphasize individual play-making. The project leans into a live-action technique that balances the atmosphere of a competitive environment with the technical precision of a high-end commercial production.
Nike Football · Scary Good
Nike Football's Scary Good campaign, produced by Wieden+Kennedy London, leans into an intense, atmospheric aesthetic through a series of high-contrast football sequences and surreal broadcast-themed narratives. The film utilizes a distinct neon color palette set against deep, shadowy visuals. The project incorporates significant VFX and gritty live-action techniques to build its cinematic narrative. The production features a range of contributions from agencies and post-production houses including Wieden+Kennedy London, Cabin, The Quarry, Trim Editing UK, and Time Based Arts.
Nike Football · Scary Good - Kerolin
Nike Football's 'Scary Good' spot centers on Brazilian footballer Kerolin as she navigates a high-stakes indoor match. Set against a gritty, dimly lit concrete corridor, the commercial emphasizes agility and precision through intense footwork and rapid-fire exchanges between players. The film leans into a cinematic aesthetic, utilizing moody, low-key lighting and distinct greenish color grading to heighten the tension. The production features live-action techniques with fast-paced camera movements that follow the action closely. Creative direction was led by Wieden+Kennedy London, with production support from Zauberberg Productions. Post-production and VFX were managed by Joint Amsterdam and Tmls, while music and sound design were provided by Rajsound and Mr Pape.
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