Nike Football
Rip the Script
Brand
ProjectRip the Script
Date
Jun 2026
Description
Nike Football’s 'Rip the Script' campaign highlights the intensity of the sport, focusing on Kylian Mbappé’s performance on a simulated stadium pitch. The production features a blend of cinematic match sequences and behind-the-scenes footage, showcasing the coordination required to capture professional-grade athletic action. Produced with Wieden+Kennedy Portland and Somesuch US, the film utilizes high-contrast lighting and slow motion to emphasize individual play-making. The project leans into a live-action technique that balances the atmosphere of a competitive environment with the technical precision of a high-end commercial production.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Soccer
Color
Royal Blue
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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