Nike Football: Show Dem
Brand
Date
Dec 2025
Description
Nike Football's 'Show Dem' campaign captures the intersection of community pride and local football culture. The project centers on energetic, live-action sequences featuring players and spectators within urban settings, alternating between grassy pitches and busy city backdrops. Developed by Wieden+Kennedy Amsterdam, the film utilizes warm lighting and vibrant color grading to emphasize a sense of place. The narrative is driven by direct-to-camera address, blending polished commercial production with a grounded, authentic tone.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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