Nike Football: Dribble To Survive
Brand
Date
Jul 2025
Description
Nike Football presents 'Dribble To Survive,' a high-energy campaign centered on rapid, intricate footwork within a confined, urban space. The film leans into cinematic low-key lighting and moody color grading to heighten the tension of the match, as a player navigates through a corridor of defensive opponents. Developed in partnership with Wieden + Kennedy, the spot highlights intense athletic performance through a live-action technique. The production team, including ProdCo and LS Productions, utilized the enclosed, dimly lit setting to contrast the agility of the lead player against the dense defensive pressure.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Golden Yellow
Navy
Background
Street
Context
TVC / TV Commercial
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