Nike Football
The Legend of The Canarinha
Brand
ProjectThe Legend of The Canarinha
Date
Aug 2025
Description
Nike Football presents 'The Legend of The Canarinha,' a dynamic animated project exploring the history and spirit of the sport. The work leverages a mix of 3D render / CGI and live-action technique to bridge the gap between traditional storytelling and contemporary athletic performance. Developed by Wieden+Kennedy Sao Paulo, the visual narrative begins with an illustrated storybook motif before transitioning into cinematic sequences set against a village landscape. Produced by Dirty Work, the film integrates intricate animation with archival-style footage, maintaining a consistent aesthetic through warm lighting and detailed texture work.
Style
Horizontal, Cinematic, Raw
Techniques
Animation, 3D render / CGI
Industries
Soccer
Color
Jet Black
Cream
Context
Brand Film / Corporate Video
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