Nike Football: Scary Good - Alexia Putellas
Brand
Date
Jul 2025
Description
Nike Football explores a mystical narrative in this cinematic commercial for the brand featuring professional footballer Alexia Putellas. The film centers on a fortune-teller concept, with Putellas positioned behind a candle-lit table to frame high-intensity match highlights appearing within a crystal ball. Crafted by Wieden+Kennedy London, the production leans into a moody aesthetic, utilising live-action technique to bridge the gap between supernatural atmosphere and sporting performance. The project features a distinct deep blue color palette supported by intricate set design elements, including tarot cards and ambient candlelight.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Color
Navy
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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