Nike Football: Scary Good

Sep 2025

Nike Football presents 'Scary Good,' a digital commercial that channels a dark, atmospheric aesthetic to showcase American football players. The piece utilizes neon green and blue color palettes to punctuate dimly lit scenes, blending live-action footage with futuristic visual elements. Throughout the spot, retro broadcast aesthetics and glitch art define the visual identity. The narrative shifts between close-up shots of holographic projections and wide-angle views of players on the field, leaning heavily into cinematic lighting and complex VFX work. The production was spearheaded by Wieden+Kennedy London, with collaborative contributions from multiple production and post-production partners.

Horizontal, Cinematic, Neon, Futuristic

VFX / visual effects

TVC / TV Commercial