Nike Football: Scary Good

Brand

Date

Jun 2025

Description

Nike Football's Scary Good campaign, produced by Wieden+Kennedy London, leans into an intense, atmospheric aesthetic through a series of high-contrast football sequences and surreal broadcast-themed narratives. The film utilizes a distinct neon color palette set against deep, shadowy visuals. The project incorporates significant VFX and gritty live-action techniques to build its cinematic narrative. The production features a range of contributions from agencies and post-production houses including Wieden+Kennedy London, Cabin, The Quarry, Trim Editing UK, and Time Based Arts.

Style

Horizontal, Cinematic, Neon, Gritty

Techniques

VFX / visual effects

Industries

Football (American)

Color

Jet Black

Lime

Background

Set-dressed

Context