Mulberry

Apr 2025

Mulberry’s Back To Our Roots 2025 campaign anchors the luxury fashion house’s latest collection in the visceral reality of its own manufacturing heritage. Photographed by Felix Cooper under the creative direction of Henrietta Gallina, the series trades traditional studio gloss for the candid, utilitarian backdrop of a working factory floor. Featuring models Erin O'Connor and Kesewa Aboah, the campaign employs an editorial and documentary style to juxtapose high-end leather accessories against the raw texture of industrial machinery, shipping crates, and garment worktables. Harry Lambert’s styling leans into clean, structured silhouettes that mirror the precision of the production environment, captured using natural light to emphasize authenticity and craftsmanship. The series, which also features hair by Claire Grech, makeup by Crystabel Efemena Riley, and manicures by Saffron Goddard, balances commercial polish with a grounded, observational tone.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Factory

Advertising Campaign