Mulberry: Mulberry Back To Our Roots 2025 Campaign

Apr 2025

Mulberry’s 'Back To Our Roots' 2025 campaign highlights the luxury fashion house’s heritage by returning to the manufacturing floor. Photographed by Felix Cooper with creative direction from Henrietta Gallina, the imagery takes an observational, documentary-led approach to the production environment. The series features models including Erin O'Connor posed amidst the industrial machinery, work tables, and storage stacks of a working workshop. Harry Lambert leads the fashion styling, pairing structured tailoring and contemporary silhouettes with the brand’s leather goods. Shot with a clean, editorial aesthetic, the campaign utilizes natural light to contrast the tactile finish of leather handbags and accessories against the utilitarian textures of the factory setting. These visual themes are further defined by the use of analogue film, grounding the modern luxury collection in a tactile, heritage-conscious narrative.

Editorial, Vertical, Clean

Natural light

Factory

Advertising Campaign