Mulberry: Mulberry Charms

Jun 2024

Mulberry spotlights its latest collection of leather bags and accessories through a series of studio-based product shots. The campaign highlights the brand's focus on tactile craftsmanship, showcasing structured shoulder bags and totes customized with a curated selection of metallic and enamel charms. Creative direction for the project was led by Henrietta Gallina, Maria Clara Tripier, and Samuel McWilliams. The visuals lean into a clean, minimalist aesthetic, employing soft, even lighting to accentuate leather grain and polished hardware against neutral, architectural backdrops. Styling by Jeanie Annan-Lewin and Ellen Egan, alongside set design by Haleimah Darwish, emphasizes the playful, customizable nature of the accessories.

Vertical, Commercial, Clean

White Seamless

E-commerce / Product