Mulberry

Jun 2024

Mulberry Charms highlights the brand's heritage of fine leather craftsmanship through a series of product-focused visuals. The campaign centres on the customization of classic silhouettes, juxtaposing textured leather handbags with eclectic, playful hardware and metallic accessories. Creative direction is led by Henrietta Gallina, Maria Clara Tripier, and Samuel McWilliams. Execution leans into a minimalist studio aesthetic, using soft light to emphasize the grain of the leather and the intricate details of the added charms. With styling by Jeanie Annan-Lewin and art direction from Ellen Egan, the project uses sculptural props to frame each piece. Haleimah Darwish serves as set designer for the series, maintaining a clean, commercial visual language across the collection.

Vertical, Commercial, Clean

Bags & Accessories

White Seamless

E-commerce / Product