Mulberry

Jul 2024

The Mulberry Summer 2024 campaign highlights the season's collection through a blend of studio portraiture and coastal editorial photography. Led by creative directors Maria Clara Tripier and Samuel McWilliams, the project features the brand's latest leather goods, including structured totes and shoulder bags, set against both saturated studio backdrops and rugged seaside locations. Photographer Jessica Madavo captures the accessories alongside diverse styling, utilizing soft light and a warm color palette to emphasize tactile textures in the knitwear and leather. Fashion editor Hollie Williamson provides the styling, while hair stylist Reve Ryu contributes to the looks. The imagery emphasizes a natural, candid aesthetic, ranging from portrait-focused shots to wider, atmospheric captures by the water.

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Advertising Campaign