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Mulberry: Mulberry Summer 2024

Date

Jul 2024

Description

The Mulberry Summer 2024 campaign highlights the house’s seasonal leather goods through a series of portraits and coastal vignettes. Creative directors Maria Clara Tripier and Samuel McWilliams orchestrate a narrative that moves between minimalist studio portraiture and expansive outdoor environments, emphasising the collection’s focus on tactile materials and structural design. Photographer Jessica Madavo captures the accessories against contrasting backdrops, from saturated studio hues to the soft, overcast light of the shoreline. The imagery leans into a natural, grainy aesthetic, with styling by Hollie Williamson that pairs structured leather totes and shoulder bags with layered knitwear and openwork fabrics. Hair styling by Reve Ryu rounds out the campaign’s soft, lived-in feel.

Style

Vertical

Context

Advertising Campaign

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