Mulberry’s 2025 campaign, titled The Mulberry Spirit, reimagines the luxury fashion house’s heritage through a surreal and whimsical lens. Photographed by Tim Walker, the campaign features actor Cynthia Erivo set within distorted, perspective-heavy interior spaces that blend classical architecture with maximalist styling.
Creative direction by Henrietta Gallina anchors the visual narrative, which utilises wide-angle lenses and soft light to create a dreamlike, cinematic atmosphere. Fashion editor and stylist Kate Phelan pairs structured, voluminous silhouettes with the brand’s signature shoulder bags, which are intentionally accented with decorative floral charms. The unconventional environments, conceptualised by set designer Miguel Bento, feature antique furnishings and layered textiles to complement the collection's refined aesthetic.
