Mulberry
The Mulberry Spirit 2025 Campaign
Brand
Date
Sep 2025
Description
The Mulberry Spirit 2025 campaign features actor Cynthia Erivo in a series of surreal, editorial vignettes. Photographed by Tim Walker, the imagery plays with exaggerated perspectives and whimsical set design to showcase the brand's latest collection of leather shoulder bags. Creative direction by Henrietta Gallina and set design by Miguel Bento ground the campaign in a distorted, classical interior space. Kate Phelan led the fashion styling, pairing voluminous silhouettes with the label's signature accessories. The project utilizes soft light and wide-angle techniques to create a cinematic, maximalist aesthetic.
Style
Vertical
Industries
Luxury Fashion Houses
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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