Cher wearing dark round sunglasses and a dark puffer jacket against a dark background for Moncler Re Icons

Jennie wearing dark sunglasses, a white turtleneck, a red scarf, and a black puffer jacket against a dark background.

Grace Jones wearing a glossy purple puffer jacket and round sunglasses with an open mouth expression against a dark background

Woman in dark sunglasses, red scarf, and black puffer jacket standing amidst a blurred crowd under low key lighting.

Group of black models in dark sunglasses and hooded garments surrounding a central person in a glossy purple quilted puffer jacket.

Cher wearing a white puffer jacket and yellow scarf surrounded by dark puffer jackets in a dark setting

Cher wearing oversized sunglasses, a white puffer jacket, and yellow scarf, surrounded by figures in black puffer jackets

Moncler Re/Icons 2026

About

Moncler presents Re/Icons, a luxury fashion campaign featuring talent including Cher, Jennie Kim, and Grace Jones. The project highlights the brand's heritage outerwear through a series of editorial portraits that lean into moody, low-key lighting and cinematic chiaroscuro techniques. Photographer Gabriel Moses captures the subjects in a vertical format, emphasizing the contrast between the technical, glossy textures of the quilted jackets and dense, shadowy backgrounds. The compositions rely on a sculptural approach, often isolating the subjects amidst crowds or layers of additional figures. The work utilizes a monochromatic and raw aesthetic, focusing on the silhouette and material quality of the garments while maintaining a clean, high-fashion atmosphere.