Moncler: Moncler Re/Icons 2026

Oct 2026

The Moncler Re/Icons 2026 campaign presents a series of editorial portraits that focus on the architectural nature of performance outerwear. Directed and photographed by Gabriel Moses, the imagery leans into a moody, low-key aesthetic that prioritizes sculptural silhouettes and deep shadow play. Through a restrained color palette, the campaign highlights the tactile qualities of quilted textures and high-fashion layering. Featuring Cher, Jennie, and Grace Jones as central figures, the series uses chiaroscuro lighting to isolate its subjects from obscured, darkly-lit crowds. The execution relies on raw, atmospheric framing that underscores the distinctive design elements of the Moncler collection, balancing commercial clarity with a theatrical, cinematic tone.

Editorial, Moody, Vertical

Low-key / chiaroscuro

Black Seamless

Advertising Campaign