Missoni
Missoni's iconic chevron knitwear and luxury fashion campaigns across editorial and lookbook
Featured Missoni projects
This week's top Missoni projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Missoni · MISSONI Beachwear SS26
The MISSONI Beachwear SS26 campaign masterfully synthesizes the brand’s storied heritage with a contemporary, high-fashion energy. By anchoring the visuals in the iconic zigzag patterns that define Missoni, the project serves as a vibrant exploration of luxury swimwear through an elevated editorial lens. The imagery leans into a dichotomy of atmospheres, oscillating between the clean precision of studio strobe portraiture and the warm, relaxed intimacy of sun-drenched lifestyle shots. Whether capturing models in the stark focus of a studio session or lounging on sand under golden, natural light, the campaign emphasizes the tactile quality of the knitwear. Jessie Aina serves as a compelling lead, bringing a sense of grounded elegance to the frames. The overall aesthetic is sharpened by the meticulous work of hair stylist Dora Roberti, whose styling of voluminous curls perfectly complements the rhythmic complexity of the prints, while makeup artist Cosetta Giorgetti ensures the skin textures remain fresh and luminously soft. This collection captures the essence of summer with a sophisticated, textured depth that feels both nostalgic and forward-looking. By prioritizing clear compositions and rich color grading, the campaign successfully elevates everyday beachwear into a curated statement of luxury fashion, creating a cohesive visual narrative that speaks to the enduring allure of the Missoni aesthetic across both commercial and editorial domains.
Project Missoni · Missoni Spring Summer 2026
The Missoni Spring Summer 2026 campaign leans into the house's heritage of complex textile artistry, presenting the collection through a lens of stark, architectural minimalism. Photographer Jeremie Monnier captures the pieces against clean, white structural panels, using direct hard light to cast sharp, geometric shadows that emphasize the varied textures of the knitwear. Creative direction by Alberto Caliri and art direction by Roberto Pignataro anchor the series in a restrained aesthetic, allowing the fluid chevron patterns, iridescent weaves, and earth-toned palettes to take center stage. Featuring models Luma Vitoria, Nadine Kirilova, Nastya Shershen, and Raynara Negrine, the imagery highlights a seasonal wardrobe ranging from tailored three-piece knit ensembles to flowing maxi dresses and lightweight trench layers. Subtle details—such as gold-buckled belts, intricate floral patterns, and delicate medallion jewelry—are rendered with clarity in the sun-drenched settings. With hair styling by Dora Roberti and makeup by Camilla Romagnoli, the campaign maintains a consistent, editorial focus on silhouette and materiality.
Project Missoni · Missoni Beachwear Collection 2026
The Missoni Beachwear Collection 2026 campaign leans into the house's storied heritage of vibrant knitwear, presenting a series of clean, graphic portraits. Shot by photographer Fiona Torre, the editorial work focuses on the intersection of intricate zigzag patterns and structured, minimalist environments. The visual language utilizes hard light and directional shadows to emphasize the metallic lurex textures and lightweight knits that define the season’s silhouette. Creative direction by Alberto Caliri and art direction by Roberto Pignataro anchor the series in a refined studio aesthetic, often punctuated by glimpses of open blue sky. Models Luma Vitoria and Raynara Negrine showcase the collection’s versatility, from sheer maxi dresses to detailed bikini sets. Supporting the high-fashion tone, hair stylist Dora Roberti and makeup artist Camilla Romagnoli emphasize natural, voluminous textures, ensuring the focus remains on the interplay between the garments' geometry and the surrounding negative space.
Project Missoni · Spring Summer 2025 Collection
The Spring Summer 2025 collection campaign for Missoni presents a series of editorial portraits featuring model Delilah Belle. Photographed by Morelli Brothers, the imagery emphasizes the house's signature knitwear and chevron patterns through a series of sun-drenched, poolside compositions. The project leans into an editorial aesthetic, utilizing natural light and warm, golden hour tones to highlight the tactile qualities of the woven fabric. Creative contributions include hair styling by Jake Gallagher and makeup artistry by Loftjet, which maintain a clean, sun-kissed look throughout the collection visuals.
Project Missoni · Missoni Beachwear Collection SS25
Missoni presents its Beachwear Collection for SS25, a campaign that leans into the house’s iconic heritage through vibrant chevron and zigzag knit patterns. The series captures a sense of refreshed summer ease, positioning the brand's signature textiles against a minimalist, clean white backdrop to keep the focus on complex fabric textures. The visual narrative, shaped by photographer Jeremie Monnier and art director Roberto Pignataro, utilizes high-speed freeze techniques to suspend water droplets in mid-air. This adds a layer of movement and dynamic energy to the editorial portraiture, complementing the wet-look styling of models Chaima Ameziane and Ola Rudnicka. Refining the beachwear aesthetic, hair stylist Luigi Morino and makeup artist Cosetta Giorgietti contributed to the polished, aquatic-inspired look. The campaign prioritizes clear studio lighting to highlight the artisanal knitwear and delicate embellishments featured throughout the collection.
Project Missoni · Missoni Digital Spring Summer 2025
The Missoni Digital Spring Summer 2025 campaign showcases the fashion house’s seasonal collection through a series of focused, studio-based portraits. The imagery emphasizes the tactile quality of the brand’s signature knitwear, highlighting intricate chevron patterns, metallic yarns, and varied textile textures against minimalist white and solid blue backdrops. Photography by Jeremie Monnier and art direction by Roberto Pignataro define the project’s clean, editorial aesthetic. By utilizing soft directional lighting and sharp commercial framing, the work draws attention to the interplay between tailored blazers, knit garments, and layered accessories worn by models Chaima Ameziane, Nikita Stsjolokov, and Ola Rudnicka. Hair styling by Luigi Morino and makeup by Cosetta Giorgietti maintain a polished, neutral look across the series.
Project Missoni · Missoni F/W 24 Campaign
The Missoni Fall/Winter 24 campaign channels a high-fashion editorial aesthetic, leveraging sharp architectural geometry to frame the brand's latest knitwear collection. Under the creative direction of Filippo Grazioli, the visuals employ a minimalist approach, contrasting voluminous, textured garments against solid color-blocked backgrounds and concrete structural elements. Photographer Carlijn Jacobs captures the collection through a graphic, clean lens. With fashion styling by Imruh Asha, the imagery highlights intricate patterns and sculptural silhouettes, featuring models Abény Nhial and Vika Evseeva. The project integrates hair styling by Pierpaolo Lai and makeup artistry by Siddhartha Simone to complete the defined, artistic composition.
Project Missoni · SS24
The Missoni SS24 campaign presents a series of fashion editorials focused on the label's signature knitwear and chevron motifs. Photographed by Haris Farsarakis, the images lean into a coastal aesthetic, utilizing natural light and warm, golden hour tones to highlight the intricate textures of the collection. The series features model Daniela Dalon, with fashion styling by Georgia Tal, hair styling by Daniel Babek, and makeup by Athina Karakitsou. The composition relies on clean, geometric framing and chiaroscuro contrasts, shot with an editorial sensibility that emphasises the interplay between metallic fabrics and architectural surroundings.
Project Missoni · Missoni F/W 2026 Campaign
Missoni presents its F/W 2026 campaign, an editorial series that leans into layered textures and structured tailoring. Photographed by Quentin Saunier, the imagery frames model Rayssa Ricardo against muted urban environments using a shallow depth of field. Art direction by Alberto Caliri and styling by Marie-Amélie Sauvé anchor the aesthetic, pairing herringbone outerwear with sequined separates and bold knit accessories. The campaign utilizes natural light to highlight the garment details and clean, vertical compositions.
Project Missoni · SPRING SUMMER 2027
For the Missoni Spring Summer 2027 collection, creative director Alberto Caliri orchestrates a visual narrative that effortlessly bridges the gap between heritage craftsmanship and contemporary ease. Captured by photographer Quentin Saunier, the campaign leans into a sophisticated editorial aesthetic that finds its rhythm in the juxtaposition of high-contrast Mediterranean landscapes and the house's signature tactile textures. Across a series of portraits and lifestyle frames, model Tamar David embodies a quiet, sun-drenched confidence, her poised presence complemented by the meticulous styling of Dora Roberti on hair and Cosetta Giorgietti on makeup. The imagery utilizes natural light to push against the brand's complex chevron knits and metallic fabrications, allowing the intricate weave of each piece to resonate against stark white architectural elements. By stripping back the composition to highlight strong vertical lines and serene, open-air environments, the campaign eschews overt artifice in favor of a raw, elegant clarity. This approach effectively reframes the iconic Missoni multi-colored knitwear, grounding it in a modern, minimalist context that feels both timeless and urgent. Through this lens, the collection is revealed not just as a seasonal offering, but as a deliberate study in balance—between shadow and silhouette, fabric and form, and the enduring allure of refined luxury fashion.
Project Missoni · Missoni Beachwear S/S 26
For the Missoni Beachwear S/S 26 campaign, Creative Director Alberto Caliri and Art Director Roberto Pignataro translate the brand's storied heritage into a vibrant, sun-drenched visual language that feels both timeless and current. This swimwear editorial leans into a sophisticated aesthetic, blending the house’s signature zigzag motifs and metallic-threaded knitwear with a relaxed, languid energy that channels the essence of high summer. Across a series of portraits and lifestyle compositions, the imagery prioritizes tactile detail—highlighting the shimmer of bronze, teal, and gold threads against neutral, sand-colored backdrops or striking, saturated blue voids. The project relies on a harmonious interplay between soft natural light, which captures the organic warmth of the skin, and precise studio strobe setups that bring sharp definition to the intricate textures of the garments. By pairing these complex textile designs with effortless, natural styling—meticulously refined through the work of hair stylist Dora Roberti and makeup artist Cosetta Giorgietti—the campaign moves beyond simple product showcase. Instead, it creates an immersive atmosphere of leisure and leisure-focused luxury. This editorial approach effectively recontextualizes the classic Missoni aesthetic for a modern audience, emphasizing the fluidity of the knitwear in dynamic, overlapping poses that evoke the heat and intimacy of a shared seaside escape.
Project Missoni · Spring 2026 Campaign
Missoni presents its Spring 2026 campaign, featuring model Luna Yohannan in a series of intimate, high-contrast studio portraits. Photographed by Julien Martinez Leclerc, the work captures the label’s knitwear through a refined lens, emphasizing the tactile quality of the signature chevron patterns. Stylist Marie-Amélie Sauvé frames the collection with an focus on layered gold accessories and structured knit silhouettes. The execution relies on soft light and a neutral grey backdrop, resulting in a polished, commercial aesthetic that centers on texture and form.
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