Missoni

Jan 2025

The Missoni Fall/Winter 2024 campaign presents a series of high-fashion editorial imagery that centres on graphic geometry and architectural scale. Under the creative direction of Filippo Grazioli, the visuals channel a theatrical aesthetic through the juxtaposition of bold color blocking and complex knitwear textures. Photographer Carlijn Jacobs captures the collection against stark, structural backdrops, ranging from perforated concrete curves to solid, vibrant planes of red and yellow. The interplay of sharp angles and minimal environments frames the work of fashion stylist Imruh Asha, who leans into clean, rhythmic patterns. The editorial tone is rounded out by hair and makeup choices, including dark lipstick and sculptural accessories, that emphasise the collection's graphic sensibility.

Editorial, Vertical, Clean

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