Missoni

Jan 2025

The Missoni Beachwear Collection SS25 campaign is a vibrant fashion series captured against a stark, white studio backdrop. The imagery focuses on the brand's iconic multicolored zigzag and chevron knit patterns, emphasizing textures through wet-look styling and a dynamic water-infused motif. Photographer Jeremie Monnier and art director Roberto Pignataro utilize high-speed freeze techniques to suspend water droplets mid-air, creating a refreshing, summer-ready aesthetic. The campaign features models Chaima Ameziane and Ola Rudnicka, with hair styling by Luigi Morino and makeup by Cosetta Giorgietti enhancing the clean, editorial finish. The project leans into a polished, high-contrast look, using bright studio lighting to accentuate the intricate knitwear details and the movement of the water.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign