Missoni: Missoni Beachwear Collection SS25

Jan 2025

Missoni presents its Beachwear Collection for SS25, a campaign that leans into the house’s iconic heritage through vibrant chevron and zigzag knit patterns. The series captures a sense of refreshed summer ease, positioning the brand's signature textiles against a minimalist, clean white backdrop to keep the focus on complex fabric textures. The visual narrative, shaped by photographer Jeremie Monnier and art director Roberto Pignataro, utilizes high-speed freeze techniques to suspend water droplets in mid-air. This adds a layer of movement and dynamic energy to the editorial portraiture, complementing the wet-look styling of models Chaima Ameziane and Ola Rudnicka. Refining the beachwear aesthetic, hair stylist Luigi Morino and makeup artist Cosetta Giorgietti contributed to the polished, aquatic-inspired look. The campaign prioritizes clear studio lighting to highlight the artisanal knitwear and delicate embellishments featured throughout the collection.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign