Missoni

Jul 2026

For the Missoni Spring Summer 2027 collection, creative director Alberto Caliri orchestrates a visual narrative that effortlessly bridges the gap between heritage craftsmanship and contemporary ease. Captured by photographer Quentin Saunier, the campaign leans into a sophisticated editorial aesthetic that finds its rhythm in the juxtaposition of high-contrast Mediterranean landscapes and the house's signature tactile textures. Across a series of portraits and lifestyle frames, model Tamar David embodies a quiet, sun-drenched confidence, her poised presence complemented by the meticulous styling of Dora Roberti on hair and Cosetta Giorgietti on makeup. The imagery utilizes natural light to push against the brand's complex chevron knits and metallic fabrications, allowing the intricate weave of each piece to resonate against stark white architectural elements. By stripping back the composition to highlight strong vertical lines and serene, open-air environments, the campaign eschews overt artifice in favor of a raw, elegant clarity. This approach effectively reframes the iconic Missoni multi-colored knitwear, grounding it in a modern, minimalist context that feels both timeless and urgent. Through this lens, the collection is revealed not just as a seasonal offering, but as a deliberate study in balance—between shadow and silhouette, fabric and form, and the enduring allure of refined luxury fashion.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion