Missoni

Jun 2025

The Missoni Beachwear Collection 2026 campaign captures the brand's signature zigzag knitwear through a refined, minimalist lens. Photographed by Fiona Torre, the series moves between stark studio environments and bright, architectural outdoor spaces, using directional hard light to cast graphic, elongated shadows that emphasize the intricate metallic textures and fluid drape of the garments. Creative direction by Alberto Caliri and art direction by Roberto Pignataro unify the campaign, favoring a clean aesthetic that allows the vibrant, multicolored chevron patterns and sheer maxi silhouettes to take center stage. Models Luma Vitoria and Raynara Negrine anchor the visuals, styled with voluminous, natural curly hair by Dora Roberti and subtle, polished makeup by Camilla Romagnoli. The result is a series of portraits that balance geometric precision with the relaxed, summery spirit of the collection.