Missoni

Jan 2025

The Missoni Digital Spring Summer 2025 campaign presents a series of studio-based portraits that underscore the brand's heritage in tactile knitwear. Photographed by Jeremie Monnier with art direction from Roberto Pignataro, the imagery employs clean, minimalist backgrounds to focus entirely on fabric construction and intricate detailing. Editorial techniques are used to highlight chevron patterns, metallic yarns, and varied textures against solid studio backdrops. The project features models Chaima Ameziane, Nikita Stsjolokov, and Ola Rudnicka, with hair styling by Luigi Morino and makeup by Cosetta Giorgietti. The visual language relies on soft lighting and vertical framing to create a consistent, high-fashion aesthetic across the collection.

Editorial, Vertical, Clean

Luxury Fashion Houses

Advertising Campaign