Missoni
Spring 2026 Campaign
Brand
ProjectSpring 2026 Campaign
Date
Mar 2026
Description
Missoni’s Spring 2026 campaign leans into the brand’s heritage of distinct knitwear, featuring model Luna Yohannan in a series of vertical, commercial portraits. Photographer Julien Martinez Leclerc captures the collection against a neutral studio backdrop, utilizing controlled soft light to emphasize the fine detail of the signature chevron weaves. The styling, led by Marie-Amélie Sauvé, pairs open-front knit pieces in royal blue, white, and black with layered gold medallion necklaces. The visual execution maintains a polished aesthetic, focusing on the material texture and composition to ground the seasonal apparel.
Style
Vertical, Commercial, Warm, Polished
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Gold
Petrol Blue
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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