Louis Vuitton: Trunk Edition Collection
Brand
Date
Oct 2026
Description
Louis Vuitton presents the Trunk Edition collection through a cinematic vignette featuring actor Callum Turner. The film, directed by Gregory Harris under the creative direction of Pharrell Williams, centers on a contemplative game of chess set within a wood-paneled interior. The commercial utilizes live-action technique to establish a warm, intimate atmosphere. Natural light floods the space, highlighting the tactile details of the collection while capturing a quiet, focused performance from Turner. The production was developed in collaboration with agency partners at Convoy.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Denim
Pure White
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
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