Louis Vuitton presents the Trunk Edition collection through a cinematic vignette featuring actor Callum Turner. The film, directed by Gregory Harris under the creative direction of Pharrell Williams, centers on a contemplative game of chess set within a wood-paneled interior.
The commercial utilizes live-action technique to establish a warm, intimate atmosphere. Natural light floods the space, highlighting the tactile details of the collection while capturing a quiet, focused performance from Turner. The production was developed in collaboration with agency partners at Convoy.
