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·Spring-Summer 2027 Pre-Collection

Model wearing a dark cap, sunglasses and a blue jacket with water splashing across the face against a grey studio backdrop.

A male model walking dynamically against a grey seamless studio background while wearing a long grey coat, an orange vest, dark jeans, and holding a light-colored duffel bag.

Model wearing printed denim outfit holding a dark monogram handbag over splashing water for Louis Vuitton Spring-Summer Pre-Collection.

Wet model in a blue hooded jacket holding a black leather bag against a grey seamless studio background with splashing water

Three male models in colorful outerwear and designer cross-body bags against a grey seamless studio background.

Young male model in a grey suit and yellow jacket holding a small yellow and brown handbag against a grey backdrop.

Man holding an umbrella with splashing water on top while wearing a grey suit and carrying a monogram bag against a grey background

Model in grey suit holding a yellow umbrella and black tote bag against a grey background

Louis Vuitton Spring-Summer 2027 Pre-Collection 2026

About

The Louis Vuitton Spring-Summer 2027 Pre-Collection campaign leans into the interplay of tailored structure and raw environmental elements. Creative directed by Pharrell Williams, the series uses high-speed freeze techniques to capture cascading water and simulated rain, highlighting the technical craftsmanship of the menswear against a minimalist grey studio backdrop. The imagery showcases a mix of formal suiting and utility-driven streetwear, incorporating vibrant yellow and orange accents that contrast with deep blues and charcoal tones. Through clean, directional lighting, the campaign emphasizes the rich textures of leather, monogrammed fabrics, and structured accessories. Photographer Oliver Hadlee Pearch captures these dynamic, atmospheric sequences, with fashion styling by Charlotte Collet. The production features a collaborative creative effort with art direction by Convoy, hair styling by Joseph Pujalte and Bryant Artists, and makeup by Aurore Gibrien.