Louis Vuitton Spring/Summer 2027 Trunk Edition 2026

About

The Louis Vuitton Spring/Summer 2027 Trunk Edition project presents a narrative campaign centered on a quiet, domestic interaction. Directed by Gregory Harris, the film explores the intersection of luxury fashion and everyday interior spaces, featuring actor Callum Turner. With creative direction by Pharrell Williams, the production utilizes a live-action technique to ground the seasonal collection in a familiar residential setting. The film leans into a cinematic aesthetic, defined by soft, warm lighting that highlights the textures of the apparel and the architectural details of the corridor. The project was developed in collaboration with agency Convoy.