Louis Vuitton: Spring/Summer 2027 Trunk Edition

Oct 2026

The Louis Vuitton Spring/Summer 2027 Trunk Edition campaign highlights the brand's latest menswear collection through a series of intimate, editorial vignettes and refined product studies. Creative directed by Pharrell Williams, the project explores the interplay between classic craftsmanship and personal ritual, positioning apparel and leather goods within warm, grounded environments. Captured by photographer Gregory Harris, the imagery leans into a tactile, sophisticated aesthetic. The campaign utilizes natural light to accentuate the rich textures of suede, shearling, denim, and fine knitwear, while macro photography focuses on the precise construction and metallic hardware of the accessories. Featuring model Callum Turner, the narrative sequences blend lifestyle elements—such as leisure activities and personal grooming—with minimalist product showcases to underscore the collection’s versatility.

Vertical, Clean, Commercial