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Lexus

Engineered to Be Felt
BrandLexus
ProjectEngineered to Be Felt
Date

Jul 2026

Description

Lexus presents 'Engineered to Be Felt,' a campaign centered on the meticulous craftsmanship and precision behind its luxury automotive line. The commercial film highlights the tactile experience of the vehicle, moving from exterior shots of a white SUV to close-up examinations of leather stitching, interior controls, and instrumentation. Produced by Team One, the work utilizes live-action techniques, warm cinematic lighting, and shallow depth of field to emphasize the brand's attention to detail. The narrative follows a man and woman as they engage with the cabin, focusing on the sensory qualities of the vehicle's design.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Macro, Natural light

Industries

Luxury Automotive

Color
Pure White
Jet Black
Caramel
Background

House

Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

Team One
Team OneAgency / Creative
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