Lexus: The Longest Goodbye
Brand
Date
Oct 2026
Description
Lexus presents 'The Longest Goodbye', a commercial spot capturing the intersection of luxury automotive design and human connection. The film features the brand's electric SUV navigating urban environments, contrasting sharp exterior styling with the intimate, candid moments of a group of friends gathering and sharing a meal. Produced by advertising agency Walton Isaacson, the campaign utilizes a live-action technique to transition between bright, natural daytime cityscapes and the warm, ambient lighting of indoor social settings. The piece focuses on the vehicle’s cabin space and exterior detailing to ground the narrative in the electric automotive experience.
Style
Horizontal, Commercial
Industries
Color
Charcoal
Forest Green
Context
TVC / TV Commercial
Associated creatives
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