Lexus: Forecast
Brand
Date
Nov 2024
Description
Lexus presents 'Forecast,' a commercial campaign showcasing the capabilities of its SUV range in challenging alpine conditions. The film follows drivers navigating heavy snow and winter storms, intercut with sequences at a remote mountain weather station to illustrate the intersection of meteorology and automotive performance. Developed by Team One, the spot utilizes a cool, cinematic aesthetic that emphasizes the technical environment through blue-toned color grading. The work captures dynamic automotive motion, highlighting the vehicle's handling against the backdrop of harsh, wintry landscapes.
Style
Horizontal, Cinematic, Cool
Industries
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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