Lexus: Intersect
Brand
Date
Oct 2023
Description
Lexus presents Intersect, a commercial campaign that explores the intersection of high-end automotive design and contemporary urban lifestyle. Produced by World War Seven, the project leans into a cinematic visual language, bridging technical close-ups of vehicle components with the human element of city life. The film transitions between the precision of a red car grille and interior scenes set in a refined lounge environment. Through the use of moody color grading and a clean, deliberate pace, the narrative establishes an atmosphere that prioritizes texture and atmosphere, highlighting fluid transitions between exterior streetscapes and structured, warm-lit interiors.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Color
Scarlet
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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