Lay’s
Featured Lay’s projects
This week's top Lay’s projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Lay’s · The Most Epic Watch Party
Lay’s presents The Most Epic Watch Party, a commercial spot centering on the preparation for a major match. The narrative follows a group of friends, including David Beckham, as they realize their snack supply is depleted and embark on a mission to restock for the game. The film transitions from the quiet of a modern kitchen to a classic van traversing Miami streets. Executed with live-action technique and natural lighting, the commercial highlights a clean aesthetic while incorporating branded elements from Lay’s and FIFA World Cup collaborations.
Lay’s · The Little Farmer Super Bowl 2025
Lay’s captures a moment of domestic preparation in 'The Little Farmer,' a campaign spot produced for Super Bowl 2025. The film follows a young girl and her family as they ready themselves for the day, set against the backdrop of a rustic farmhouse. The cinematography leans into a warm, cinematic aesthetic, using natural light to highlight the transition from an atmospheric hallway to the expansive farm fields. The production was a collaboration featuring creative input from D3 (PepsiCo Foods) and Highdive, with production handled by Hungry Man US. Post-production duties were shared between Cabin Edit, Trafik, and Parliament, while the audio landscape was crafted by Walker and Another Country Studios.
Lay’s · Powered by Potatoes
Lay’s 'Powered by Potatoes' campaign explores the intersection of agriculture and music production through a high-energy commercial spot. The film highlights the innovative use of harvested potatoes as a power source, documenting the process from field-side collection to their application in a recording studio setting. Featuring global superstar Anitta, the spot captures the artist in the studio as the technical setup brings her recording gear to life. Heavy Duty Projects managed the music and sound design, grounding the narrative with a rhythmic, polished audio production that complements the live-action technique and warm aesthetic of the film.
Project Lay’s · 72HourChallenge Super Bowl LX
Lay’s 72HourChallenge for Super Bowl LX leans into a rustic, farm-to-table narrative, centering on the origin of its ingredients. The commercial campaign highlights the journey from harvest to finished product, captured with an analogue/film aesthetic that emphasizes the authenticity of the agricultural setting. Produced by D3 (PepsiCo Foods), the project utilizes natural light to frame a rural landscape of potato fields and transport trucks. The visual tone remains consistent across both static and motion assets, prioritizing a warm color grade to reinforce the brand's focus on freshness in the packaged food industry.
Lay’s · More Spice Less Stress
Lay’s delivers a fast-paced campaign with 'More Spice Less Stress,' a commercial spot produced by Dentsu Creative China. Set within a classroom, the film balances humor with high-energy visual transitions to highlight the product. The execution relies on live-action techniques blended with dynamic VFX and bold typography. The visual language utilizes vibrant red and yellow accents to maintain a high-contrast aesthetic throughout the piece.
Pizza Hut, Lay’s · Lay's Pizza
This collaboration between Pizza Hut and Lay’s introduces a unique pizza iteration, captured through a live-action commercial focused on social connection. The film highlights the product’s crispy texture and melted cheese against the backdrop of a domestic living room setting. Developed by Publicis Dubai, the creative direction leans into an editorial aesthetic. By prioritizing candid moments of interaction, the piece emphasizes the experience of sharing a meal within a comfortable, ambiently lit environment.
Lay’s · Super Bowl LX Teaser ‘Potato Up’
Lay’s enters the lead-up to Super Bowl LX with a teaser titled ‘Potato Up’. The spot features a low-angle shot tracking across a lush, expansive potato field under a muted, overcast sky. Produced by Highdive, the live-action commercial highlights the connection between raw agricultural roots and the final product, utilizing a cinematic, desaturated aesthetic to focus on the textures of the foliage and earth.
Lay’s · No Lay´s, No Game
Lay’s brings football icons Thierry Henry and David Beckham together for its 'No Lay´s, No Game' campaign. Filmed within the player's dugout at San Siro Stadium, the commercial leans into a clean, cinematic aesthetic while keeping the focus on the casual interaction between the two athletes. Produced by agency Slap Global, the spot utilizes live-action technique to capture the dialogue-driven exchange. The sequence balances wide-angle establishing shots of the stadium with intimate medium shots that highlight the textures of the talent's outerwear against the raw concrete environment.
Lay’s · Lays Crawl
Lay’s delivers a fast-paced commercial campaign titled Lays Crawl, capturing a spontaneous journey through the vibrant football scenes of Miami and Barcelona. The project follows football legends Thierry Henry and Lionel Messi as they navigate urban landscapes in luxury vans, seeking local pubs to share a match with fans. Produced by agency Slap Global, the spot utilizes live-action technique to bridge the gap between high-energy street tracking shots and the intimate, warm interior of crowded sports bars. The edit balances the kinetic motion of city transit with the communal, energetic atmosphere of match-day celebrations.
Lay’s · Chase for Lay's!
Lay’s presents 'Chase for Lay's!', a commercial spot produced by Think Tank Nusantara that tracks various characters as they navigate encounters with the snack across a range of environments. From backstage areas to elevators, the narrative focuses on the immediate interactions between individuals and the product. Developed with creative support from Leo Indonesia and media planning by Zenith Indonesia, the film utilizes a live-action technique to capture the movement and reactions of the featured cast. The visual language maintains a warm aesthetic throughout, underscoring the product's presence in everyday scenarios.
Lay’s · The Making of Lay's Golden Grounds
Lay’s explores the intersection of agriculture and sports fandom in 'The Making of Lay's Golden Grounds.' This commercial campaign traces the journey of the potato from expansive, rural fields to the processing line and finally to the energy of professional American football stadiums. Developed by agency TBWA Chiat Day NY, the piece utilizes fast-paced editing and dynamic camera movements to mirror the intensity of game day. The production incorporates drone footage and live-action techniques to contrast the quiet scale of harvest with the vibrant atmosphere of the stadium crowd.
Lay’s · Betcha Can’t Pick Just One
Lay’s presents "Betcha Can’t Pick Just One," a commercial campaign that adopts a humorous, live-action approach to product sampling. The film follows a series of audition-style interactions, capturing the genuine reactions of participants as they sample a variety of chip flavours. Produced by Hungry Man US and Steam Films with agency support from Rethink, the project utilizes clean cinematography and bright, professional lighting to frame the interactions. The production team, including Saints Editorial, Studio Feather for VFX, and OSO Audio for sound, maintains a polished aesthetic that centers on the product branding through prominent title cards and packaging placements.
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