Lay’s

Lay’s · The Most Epic Watch Party

Lay’s presents The Most Epic Watch Party, a commercial spot centering on the preparation for a major match. The narrative follows a group of friends, including David Beckham, as they realize their snack supply is depleted and embark on a mission to restock for the game. The film transitions from the quiet of a modern kitchen to a classic van traversing Miami streets. Executed with live-action technique and natural lighting, the commercial highlights a clean aesthetic while incorporating branded elements from Lay’s and FIFA World Cup collaborations.

Lay’s · The Little Farmer Super Bowl 2025

Lay’s · Powered by Potatoes

Lay’s 'Powered by Potatoes' campaign explores the intersection of agriculture and music production through a high-energy commercial spot. The film highlights the innovative use of harvested potatoes as a power source, documenting the process from field-side collection to their application in a recording studio setting. Featuring global superstar Anitta, the spot captures the artist in the studio as the technical setup brings her recording gear to life. Heavy Duty Projects managed the music and sound design, grounding the narrative with a rhythmic, polished audio production that complements the live-action technique and warm aesthetic of the film.

Lay’s · 72HourChallenge Super Bowl LX

Lay’s 72HourChallenge for Super Bowl LX leans into a rustic, farm-to-table narrative, centering on the origin of its ingredients. The commercial campaign highlights the journey from harvest to finished product, captured with an analogue/film aesthetic that emphasizes the authenticity of the agricultural setting. Produced by D3 (PepsiCo Foods), the project utilizes natural light to frame a rural landscape of potato fields and transport trucks. The visual tone remains consistent across both static and motion assets, prioritizing a warm color grade to reinforce the brand's focus on freshness in the packaged food industry.

Lay’s · Super Bowl LX Teaser ‘Potato Up’

Lay’s enters the lead-up to Super Bowl LX with a teaser titled ‘Potato Up’. The spot features a low-angle shot tracking across a lush, expansive potato field under a muted, overcast sky. Produced by Highdive, the live-action commercial highlights the connection between raw agricultural roots and the final product, utilizing a cinematic, desaturated aesthetic to focus on the textures of the foliage and earth.

Lay’s · More Spice Less Stress

Lay’s delivers a fast-paced campaign with 'More Spice Less Stress,' a commercial spot produced by Dentsu Creative China. Set within a classroom, the film balances humor with high-energy visual transitions to highlight the product. The execution relies on live-action techniques blended with dynamic VFX and bold typography. The visual language utilizes vibrant red and yellow accents to maintain a high-contrast aesthetic throughout the piece.

Pizza Hut, Lay’s · Lay's Pizza

This collaboration between Pizza Hut and Lay’s introduces a unique pizza iteration, captured through a live-action commercial focused on social connection. The film highlights the product’s crispy texture and melted cheese against the backdrop of a domestic living room setting. Developed by Publicis Dubai, the creative direction leans into an editorial aesthetic. By prioritizing candid moments of interaction, the piece emphasizes the experience of sharing a meal within a comfortable, ambiently lit environment.

Lay’s · No Lay´s, No Game

Lay’s · Lays Crawl

Lay’s · Chase for Lay's!

Lay’s · The Making of Lay's Golden Grounds

Lay’s · Betcha Can’t Pick Just One