Lay’s
Super Bowl LX Teaser ‘Potato Up’
Brand
Date
Jan 2026
Description
Lay’s enters the lead-up to Super Bowl LX with their 'Potato Up' teaser, a live-action spot that directs focus toward the origin of their product. The film captures a low-angle perspective across a field of crops under an overcast sky, maintaining a grounded aesthetic throughout the sequence. Produced with creative input from agency Highdive, the project leans into a cinematic visual language. The execution relies on a desaturated color palette to frame the product, highlighting the connection between the raw ingredient and the final snack brand.
Style
Horizontal, Cinematic, Desaturated
Industries
CPG / Packaged Food
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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