Lay’s: Super Bowl LX Teaser ‘Potato Up’
Brand
Date
Jan 2026
Description
Lay’s enters the lead-up to Super Bowl LX with a teaser titled ‘Potato Up’. The spot features a low-angle shot tracking across a lush, expansive potato field under a muted, overcast sky. Produced by Highdive, the live-action commercial highlights the connection between raw agricultural roots and the final product, utilizing a cinematic, desaturated aesthetic to focus on the textures of the foliage and earth.
Style
Horizontal, Cinematic, Desaturated
Industries
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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