Lay’s
Powered by Potatoes
Brand
ProjectPowered by Potatoes
Date
May 2026
Description
Lay’s 'Powered by Potatoes' campaign explores the intersection of agriculture and music production. The commercial features global superstar Anitta in a recording studio, highlighting a concept where potatoes serve as a power source for audio equipment. The production bridges rural and technical environments, cutting between expansive agricultural potato fields and the intimate setting of a studio space. This live-action commercial leans into a warm, polished aesthetic to capture the technical assembly of the potato-powered rigs and the artist's performance. Music and sound design for the project were crafted by Heavy Duty Projects.
Style
Horizontal, Commercial, Warm, Polished
Industries
CPG / Packaged Food
Color
Golden Yellow
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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