Lay’s 'Powered by Potatoes' campaign explores the intersection of agriculture and music production through a high-energy commercial spot. The film highlights the innovative use of harvested potatoes as a power source, documenting the process from field-side collection to their application in a recording studio setting.
Featuring global superstar Anitta, the spot captures the artist in the studio as the technical setup brings her recording gear to life. Heavy Duty Projects managed the music and sound design, grounding the narrative with a rhythmic, polished audio production that complements the live-action technique and warm aesthetic of the film.
