Lay’s
72HourChallenge Super Bowl LX
Brand
Date
Feb 2026
Description
Lay’s captures the origins of its production in the 72HourChallenge commercial for Super Bowl LX. Created with agency D3, the spot highlights the farm-to-bag narrative by grounding the visuals in an agricultural setting, featuring expansive potato fields and rustic harvest motifs. The production leans into a warm color grade and the soft texture of analogue film to emphasize a tactile, farm-fresh context. By showcasing the journey from fresh produce to packaged goods, the campaign utilizes natural light to frame the rural landscape.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Jet Black
Background
Agricultural Land
Associated creatives
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