Lay’s presents 'Chase for Lay's!', a commercial spot produced by Think Tank Nusantara that tracks various characters as they navigate encounters with the snack across a range of environments. From backstage areas to elevators, the narrative focuses on the immediate interactions between individuals and the product.
Developed with creative support from Leo Indonesia and media planning by Zenith Indonesia, the film utilizes a live-action technique to capture the movement and reactions of the featured cast. The visual language maintains a warm aesthetic throughout, underscoring the product's presence in everyday scenarios.
