Lay’s delivers a fast-paced commercial campaign titled Lays Crawl, capturing a spontaneous journey through the vibrant football scenes of Miami and Barcelona. The project follows football legends Thierry Henry and Lionel Messi as they navigate urban landscapes in luxury vans, seeking local pubs to share a match with fans.
Produced by agency Slap Global, the spot utilizes live-action technique to bridge the gap between high-energy street tracking shots and the intimate, warm interior of crowded sports bars. The edit balances the kinetic motion of city transit with the communal, energetic atmosphere of match-day celebrations.
