Lay’s: The Making of Lay's Golden Grounds
Brand
Date
Nov 2025
Description
Lay’s explores the intersection of agriculture and sports fandom in 'The Making of Lay's Golden Grounds.' This commercial campaign traces the journey of the potato from expansive, rural fields to the processing line and finally to the energy of professional American football stadiums. Developed by agency TBWA Chiat Day NY, the piece utilizes fast-paced editing and dynamic camera movements to mirror the intensity of game day. The production incorporates drone footage and live-action techniques to contrast the quiet scale of harvest with the vibrant atmosphere of the stadium crowd.
Style
Horizontal, Commercial, Action
Techniques
Drone footage
Industries
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.