Logo

Lay’s: The Little Farmer Super Bowl 2025

Brand
Lay’s
Date

Feb 2025

Description

Lay’s captures a moment of domestic preparation in 'The Little Farmer,' a campaign spot produced for Super Bowl 2025. The film follows a young girl and her family as they ready themselves for the day, set against the backdrop of a rustic farmhouse. The cinematography leans into a warm, cinematic aesthetic, using natural light to highlight the transition from an atmospheric hallway to the expansive farm fields. The production was a collaboration featuring creative input from D3 (PepsiCo Foods) and Highdive, with production handled by Hungry Man US. Post-production duties were shared between Cabin Edit, Trafik, and Parliament, while the audio landscape was crafted by Walker and Another Country Studios.

Style

Lifestyle, Horizontal, Cinematic, Warm, Nostalgic

Techniques

Natural light

Industries
CPG / Packaged Food
Color
Blush
Beige
Jet Black
Background

Hallway

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by