Kenzo
Kenzo's vibrant luxury fashion campaigns, editorial lookbooks and streetwear-infused designs
Featured Kenzo projects
This week's top Kenzo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Kenzo · Fall 2026 Ad Campaign
For its Fall 2026 ad campaign, luxury fashion house Kenzo leans into a sophisticated, residential aesthetic that blurs the lines between high-fashion storytelling and intimate, everyday domesticity. Under the creative direction of Nigo, the project channels a grounded, editorial lifestyle approach that feels both curated and effortlessly candid. Photographer and creative director Laura Jane Coulson captures a series of vignettes that celebrate the texture of the collection, moving away from high-gloss staging in favor of warm, minimalist indoor settings. The campaign relies heavily on natural light to highlight the intricate craftsmanship of the garments, from the vibrant, floor-length embroidered floral skirts to the structured plaid blazers and varsity jackets. With models Lukita Maxwell and Nico Hiraga at the center of these quiet, contemplative scenes, the imagery feels less like a traditional commercial and more like a series of private, poetic moments. Stylist Marq Rise works in concert with hair stylist Laurence Walker and makeup artist Anthony Preel to ensure the visuals maintain a consistent, earthy palette that feels tactile and authentic. By blending the artistic vision of Nigo with the restrained, clean framing typical of high-end portraiture, the collection emerges as a study in poise. This campaign serves as a masterclass in modern luxury fashion marketing, proving that true resonance often lies in the stillness of the everyday rather than the artifice of the studio.
Project Kenzo · Kenzo S/S 27 Lookbook
The Kenzo S/S 27 lookbook serves as a masterclass in modern luxury fashion, blending high-end tailoring with a relaxed, lived-in sensibility. Under the creative direction of Nigo, the project captures a harmonious intersection of classic Parisian architectural elegance and contemporary street-inspired silhouettes. Photographed by Linus Morales, the collection leans into editorial minimalism, utilizing soft, natural light to elevate the tactile quality of the diverse textiles, from structured canvas jackets to delicate botanical embroidery. Styled by Marq Rise, each look demonstrates a thoughtful layering technique that balances bold patterns, such as the signature striped rugby designs and houndstooth motifs, with clean, deliberate color palettes. The imagery, enriched by the precision of hair stylist Laurence Walker and makeup artist Anthony Preel, frames a diverse cast of models—including Cosme Voisin, Dugyeong Kim, Liva Been, Luana Guimarães, and Ruiyi Zhang—within the quintessential Parisian urban landscape. Through consistent lifestyle-focused portraiture, the lookbook maintains a cohesive visual language that remains grounded in the brand’s heritage while pushing forward with fresh, youthful energy. The collaboration succeeds in transforming the utilitarian nature of a seasonal fashion lookbook into a compelling narrative, where the ornate wrought-iron railings and traditional herringbone interiors of the city provide a sophisticated backdrop for a collection that feels both timeless and distinctly forward-thinking.
Project Kenzo · Spring Summer 27 Lookbook Preview
The Kenzo Spring Summer 27 Lookbook Preview signals a definitive return to the label's roots, blending utility-focused workwear with the brand's iconic graphic sensibilities. Captured with a masterful eye for editorial minimalism, photographer Linus Morales utilizes soft natural light to emphasize the tactile depth of the collection, from rugged denim and heavy canvas to intricate knitwear and fleece. The imagery leans into a raw, studio-centric atmosphere where distressed wood and textured walls provide a grounded backdrop for the season's layered silhouettes. Under the guidance of stylist Marq Rise, the ensembles achieve a sophisticated balance, pairing structured varsity jackets and tailored coats with relaxed-fit trousers and unexpected pops of color, such as a vibrant rust-red polo or a bold, fringed plaid scarf. The aesthetic is decidedly clean, allowing the interplay of pattern—including the signature tiger-print motif—and varied fabric textures to take center stage. With models Abas Abdirazaq, Dhyani Kandagama, Max Fauviau, and Tara van Eck fronting the campaign, the lookbook maintains a neutral, direct gaze that feels both contemporary and timeless. This portrait-heavy approach highlights the versatility of the apparel, transforming everyday workwear staples into elevated fashion pieces. By stripping away extraneous artifice, the project relies on the strength of its composition and the interplay between light and shadow to articulate a fresh chapter for the house of Kenzo.
Project Kenzo · Kenzo F/W 2025 Campaign
Kenzo’s Fall/Winter 2025 campaign leans into a documentary-style aesthetic, framing its latest collection against the backdrop of an urban streetscape. The visuals capture a direct, candid energy, grounding the luxury fashion pieces in a gritty, real-world environment. Photographer Bruce Gilden anchors the series with his signature approach to street-level portraiture. Creative directors Lina Kutsovskaya and Nigo oversee the project, which highlights tailored outerwear and sheer layering. The photography utilizes natural light and an analogue film texture to define the editorial compositions.
Project Kenzo · Kenzo High Summer 2025 Collection
The Kenzo High Summer 2025 campaign brings a relaxed, sun-drenched aesthetic to luxury fashion, utilizing natural light to frame a series of editorial portraits. Under the creative direction of Nigo, the imagery balances sharp, casual styling with textured outdoor settings—often incorporating water elements and bright, warm tones to evoke a seasonal, airy atmosphere. Captured by photographer Linus Morales, the campaign features models Ilias Loopmans and Lou Hughes across a variety of studio and architectural backdrops. Techniques like analogue film photography and low-angle framing provide a clean, tactile quality to the collection, with detailed hair styling by Annesofie Begtrup and makeup by Sacha Giraudeau rounding out the editorial production. Director Thibault Della Gaspera also contributes to the creative execution of the visual narrative.
Project Kenzo · Kenzo Line Up
Kenzo Line Up is a fashion editorial series that leans into a distinctive fisheye perspective to showcase contemporary apparel and accessories. Creative directed by Nigo, the project frames models and subjects within circular vignettes that accentuate the textures of embroidered tops, structured blazers, and unconventional footwear. Photographers Alex Brunet and Olga Varova employ direct, high-contrast flash lighting across a series of studio settings. The work utilizes square and panoramic compositions to highlight graphic details against neutral backdrops, maintaining a clean yet gritty aesthetic throughout the editorial output.
Project Kenzo · Kenzo x Converse Campaign
The Kenzo x Converse campaign blends classic collegiate aesthetics with modern streetwear, set against lush parkland and historic brick architecture. Shot by photographer Jason Nocito, the visuals lean into a candid, lifestyle-oriented narrative that highlights the collection's floral and animal-inspired prints. Fashion editor and stylist Rúben De Melo Moreira curates a layered wardrobe, pairing varsity jackets and patterned knits with canvas sneakers. Captured using editorial vertical framing and natural light, the campaign employs an earthy color palette and analogue film techniques to emphasize the textured fabrics and relaxed, rhythmic movement of the subjects, including model Mitchell Gorthy.
Project Kenzo · Kenzo Spring-Summer 2025 Campaign
The Kenzo Spring-Summer 2025 campaign presents a duality between coastal landscapes and urban settings, marking a collaborative creative direction effort by Lina Kutsovskaya and Nigo. The project combines commercial fashion imagery and editorial photography, lensed by photographer Johnny Dufort. The series features a range of textiles and graphics, from floral swimsuits and embroidered blazers to graphic zip-up hoodies. Throughout the campaign, the visuals lean into a warm, natural light aesthetic, utilizing vertical frames to highlight the collection's silhouettes against both sunset-drenched beaches and weathered street backdrops. Key supporting credits include styling by Tamara Rothstein, hair by Alex Brownsell, makeup by Yumi Lee, and casting by Julia Lange. The campaign features models Gendai Funato, Joseph Uyttenhove, Lamine Seck, and Lara Menezes.
Project Kenzo · KENZO Pre-Spring 2027
The Kenzo Pre-Spring 2027 campaign marks a refined exploration of functional luxury, expertly captured through the lens of photographer Linus Morales. This fashion campaign breathes life into a diverse wardrobe of workwear-inspired staples and elevated denim, set against the raw, tactile backdrop of a rustic, minimalist studio space. By leaning into editorial minimalism, the project emphasizes the intersection of utilitarian design and sartorial sophistication, using soft natural light to highlight the intricate textures of raw denim, structured canvas, and delicate floral embroidery. Styling by Marq Rise ties the collection together through a masterclass in layering, where varsity-style bomber jackets and varsity-patch sweaters meet soft knitwear and pleated tailoring. The aesthetic is grounded and candid, allowing models Abas Abdirazaq, Dhyani Kandagama, Max Fauviau, and Tara van Eck to embody a calm, modern utility that balances industrial grit with high-fashion polish. With beauty direction provided by Yuji Okuda for hair and Satoko Watanabe for makeup, the imagery channels a clean, timeless energy that feels both lived-in and meticulously curated. The campaign effectively captures the evolving narrative of the house, where the ruggedness of the workwear aesthetic meets the poetic precision of Kenzo's design language, resulting in a cohesive series of portraits that celebrate craft, silhouette, and the quiet beauty of everyday wear.
Project Kenzo · Spring Flowers
Kenzo embraces a softer, more pastoral vision in Spring Flowers, a designer fashion campaign that gracefully shifts the house focus toward an idyllic, sun-drenched aesthetic. Photographer Andy Massaccesi captures this transition with a keen eye for atmospheric detail, utilizing natural light to bathe the models in dappled woodland shadows that highlight the delicate contrast between high-fashion tailoring and rugged outdoor life. Steffi Cook features prominently in this editorial series, showcasing a mint green pussy-bow blouse that feels both quintessentially vintage and refreshingly contemporary when paired with distressed denim. The campaign leans into a lifestyle narrative, anchoring Nigo’s latest designs within a verdant, tranquil landscape that grounds the brand's sophisticated identity in the earthiness of a spring day. By moving away from stark studio environments, the project creates a sense of accessible luxury, with Marq Rise’s styling choices effectively bridging the gap between delicate garment construction and functional ease. The result is a cohesive, evocative visual story that feels both curated and effortlessly candid. Through a precise balance of composition and light, the team crafts an inviting, dreamlike sequence that reinforces Kenzo’s ability to remain relevant while revisiting classic, feminine silhouettes. It is a masterclass in modern fashion storytelling that favors soft, nuanced textures and an inviting outdoor backdrop over overt spectacle, successfully repositioning the brand’s seasonal identity within a lush and evocative natural frame.
Project Kenzo · Kenzo Drop 2 Spring Summer 2026
Kenzo presents the second drop of its Spring Summer 2026 collection in this fashion editorial campaign. The imagery features model Bukwop Kir styled in a sharp, structured pink blazer paired with a white button-up and dark pleated trousers. Photographed by Victor Brun, the series utilizes studio lighting to emphasize the crisp tailoring of the garments. The compositions are framed against clean, neutral backgrounds, maintaining a focus on the collection's silhouettes and signature branding.
Project Kenzo · Kenzo Luna Year
The Kenzo Luna Year project leans into an arresting monochromatic aesthetic, anchored by an intense, high-saturation red backdrop that unifies a diverse collection of portraits and product stills. This fashion campaign serves as a visual exploration of house heritage, deftly integrating archival influences like the 'France 1970 Paris' motif with contemporary graphic design. Photographer Fabien Montique leverages controlled studio strobe lighting to create crisp, even illumination that elevates the textures of knitwear, quilted outerwear, and leather accessories, while simultaneously highlighting the sharp features of models Camp Schill and Jiahui Meng. The editorial approach relies on symmetry and minimalism, allowing the bold, stylized horse emblems and intricate floral embroidery to take center stage against the vivid color field. By layering structured collared shirts under crewneck sweaters and abstract-patterned jackets, the styling emphasizes a clean, layered silhouette that feels both modern and rooted in the brand's storied DNA. Techniques such as these result in a high-impact, graphic visual narrative that feels cohesive and deliberate. Through the lens of careful composition and precise creative direction, the series transforms everyday staples—from cotton t-shirts to functional card holders—into objects of desire, successfully maintaining a polished, editorial minimalism that reinforces Kenzo's identity as a leader in the global luxury fashion market.
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